Behaviour change: Karma Cup

I saw this interesting Starbucks behaviour change initiative via the Futerra blog: Karma Cup.

As I understand it, every Starbucks customer that arrives with a reusable cup marks off a cross on a black chalkboard. The 10th person to arrive with a reusable cup gets his or her coffee for free.

This initiative is the result of a competition started in April. Apparently, ‘Starbucks was sponsoring the contest as part of its aim to serve 100 percent of its hand-crafted beverages in reusable or recyclable cups by 2015.’

Here is a link to a summary poster of the scheme.

Starbucks Karma Cup - how it works

Starbucks Karma Cup - how it works

Sounds fun. The winning initiative was only announced yesterday so I hope someone reports seeing this in action soon!

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